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SUSTAINABLE PACKAGING

BPOST FUTURE LAB IS RESEARCHING SIX MAIN AREAS AROUND PACKAGING WASTE.

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ISSUE: shelf packaging

Packaging designed for shelf display is irrelevant in ecommerce

- Designed to take up space

- Includes anti-theft plastics and ties

- Expensive graphics and shapes

- Ships more empty space

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trend: Frustration-free packaging

Amazon has created a new trend in shipping-ready packaging called frustration-free packaging

- Combines product packaging and shipping packaging into one

- Frustration-free unboxing for the consumer

- Reduced material cost for vendor

- Reduced shipment cost for fulfilment center

- Reduced waste and better experience for customer

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ISSUE: plastics

Plastic poly-bags and packing materials are the biggest problem

- A cheap alternative for cardboard in apparel is the poly bag

- Poly bags are in theory recyclable, but not for consumers, and there’s no viable business model for making them recyclable

- EU regulations are restricting more and more single-use plastics

- Complete removal of single-use plastics is creating new business models

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Trend: reusable packaging

The bpost Future Lab is currently setting up tests with several partners to answer the following:

Can we make them cost effective?

Could they increase subscription buying?

Could they increase brand loyalty thru incentives or deposit systems?

Could they be used to collect ecommerce waste or 2nd-hand items for resale or recycling?

Trend: green materials

bpost Future Lab is looking into alternatives to plastics and cardboard

- Bio plastics are too problematic and pollute regular plastic recycling

- Solution should be 2nd generation - non-food crops

- Cardboard and paper is better than plastic, but not the answer

- New technology is not yet scalable - still waiting…

NEXT STEPS

Reusable packaging: We’ve connected with the three main players to start testing service models with retail partners + we are looking into creating our own parcel with existing vendors

Green materials: currently researching materials and practical use in existing supply chain (can our machines handle this material?)

 

Let’s do it TOGETHER!

Are you interested in one of these research areas? Do you want to partner with us for an experiment? Or do you have more information on any of these subjects?